Blog Post #2
Updates from Saturday 5th October, 2013 Toggle Comment Threads | Keyboard Shortcuts
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Xinyu Liu(Serene)
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francisching
The Iconic Purple
http://www.theguardian.com/business/2012/oct/02/cadbury-purple-legal-victory-trademark All marketing strategy boils down to a common goal- to make people remember their brand. Cadbury had been successful in differentiating themselves among competitors by customising their brand colour in purple. The impression and perception of the general public is extremely important, as it directly affects the positioning of the brand name. Citing the […]
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