“Differentiate or Die”

“Innovate or die”

-Roger Adams

(United Services Automobile Association chief marketing officer )

“Change or Die.”

-Stephen Quinn

(Walmart U.S. division of Wal-Mart Storesexecutive vice president and chief marketing officer)

“Differentiate or die.”

-John Costello

(marketing and innovation at the Dunkin’ Brands Group president)

There appears to be a trend occurring amongst Adams, Quinn and Costello’s statements, and it involves the “new era” of consumers. The marketing industry has never had to adapt so quickly and be so bold in the past in order to sell a quality product, however nowadays it is the consumers who decide what is a “hit or miss.”

Indeed there are many different fads and unpredictable

successes, such as “Psy” (a Korean Pop Star) and “Duck Dynasty,” (“a show about the family that runs the duck call fabrication business.”-aetv.com) quality has been pushed aside to satisfy the western world’s hunger for individuality.

Successful north american marketers have ironically claimed that the only strategy they can find comfort in is the strategy of being extraordinarily daring and yet unmistakably realistic… and then test the market to see what it is that consumers “feel like.” In fact, due to the impulsive trends, marketing appears to be the difference between barely breaking even and a six or seven figure salary, no matter what the product may be!

This Article on Advertising, Marketers Chase Evolving Customer, by Stuart Elliot can be found here.

Duck Dynasty Cast
https://www.ipoll.com/blog/wp-content/uploads/2013/08/Duck-Dynasty-Cast.jpg%5B/caption%5D

 

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