New TV metric-Twitter TV Rating

On Monday, it was the first time that NLSN published a new TV metric for social TV: Twitter TV Rating. This TV program was generated to measure not only the “authors”- the about of people who were tweeting, but also a greater scale of “audience” – the people who actually view these tweets. The analysis of Nielsen TV Rating demonstrated the number of Twitter TV audience is approximate 50 times larger than the authors who generated the tweets.

In the past, TV is always considered as social and conservation- driven. But now, Twitter generates the new metric to enforce the multiplier media today. It has a great prospect for the future development in TV advertisements, and investment by media buyers. Moreover, the majority of users from social TV are more likely to use Twitter more frequently  during the show than during the commercial break—which seems like a good news for the brands.

http://www.businessweek.com/articles/2013-10-07/twitter-impressionism-tv-gets-a-new-metric#r=hp-lst

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