Blog Post #3
Updates from October, 2013 Toggle Comment Threads | Keyboard Shortcuts
-
Xinyu Liu(Serene)
-
francisching
It’s All Under Control
http://www.bloomberg.com/news/2012-10-23/switzerland-the-other-currency-manipulator.html Currency intervention was always the right solution for authorities to stabilise the validity and changing level of exchange rate. But why is a stabilised exchange rate more preferable? One of the main reasons is fluctuation of exchange rates depreciates the market confidence and affects the financial market. Moreover, exchange rate uncertainty generates extra costs […]
Continue reading It’s All Under Control -
Xinyu Liu(Serene)
Blog Post #2
-
francisching
The Iconic Purple
http://www.theguardian.com/business/2012/oct/02/cadbury-purple-legal-victory-trademark All marketing strategy boils down to a common goal- to make people remember their brand. Cadbury had been successful in differentiating themselves among competitors by customising their brand colour in purple. The impression and perception of the general public is extremely important, as it directly affects the positioning of the brand name. Citing the […]
Continue reading The Iconic Purple -
hongchen
E-cigarettes Kodak moment
THE vapoteurs who gathered on a windy island in the Seine on September 19th brandished e-cigarettes in one hand and flyers inciting the populace to defend them in the other. On October 8th the European Parliament is to vote on a proposal to regulate the devices as if they were medical products. Brice Lepoutre, president of the […]
Continue reading E-cigarettes Kodak moment -
Chanel Lau
Blog Post #3
-
khaledamin
I was enrolled in the wrong section for the past month.
Blog Post #1 -
Zhen Yi (David) Zhang
current assets are more liquid and in turn can be turned into cash and revenue quickly
-
Chanel Lau
-
Frank Yuntongfei Huo
Blog Post #2
-
corinabizim
Blog Posts #’s 2 and 3 (“Kick-starting business” and “The new girl”)
https://blogs.ubc.ca/corinabizim/
Topics: Kickstarter and Tory Burch -
Khaled Shawwash
-
fannie
Topic: What is swap currency
Link:https://blogs.ubc.ca/fannie/2013/10/02/what-is-swap-currency/ -
francisching
Republicans won. Americans lost.
http://money.cnn.com/2013/10/01/news/economy/debt-ceiling-lew/index.html?iid=SF_BN_Lead Thanks to the Republican and Democratic parties failing to compromise on the spending bills, the US government is now experiencing a historical partial shutdown. Basing on the incident, I believe all parties should have tried to avoid government shutdowns by all means. However the biggest blame should be put on the Republicans. The Republicans […]
Continue reading Republicans won. Americans lost. -
alideng
#2 Blog’s post How to make small businesses recognized by society?
-
chuhan
Nike
PoP: Sports clothing; figures endorsements; good designs
PoD: Relatively expensive; Brand Power; Retro Packs -
admin
TA has the best playlist evarrrrr 😀
-
milky
L’OCCITANE
PoP: eco-friendly, comfortable, daily-used
PoD: each series of its products contains a story -
zhongxian(James)luo
Brand:Volvo
Parity: Luxury cars, mode of transportation
Difference: Safety, Sweden-brand, Inexpensive, Well-established -
bryanwangxx
Viber
PoP: online calling,video chatting,message system
PoD: all free services,world-wide under wifi,simple and neat design, replacement -
lingyix
Muji
PoP: daily use products
PoD: Environmental-friendly, higher quality and price -
Jiawen(Karen) Liang
Chanel
points of parity:
good quality of perfume, good appearance
points of difference:
secret formula of perfume (Chanel NO.5) -
carriezhou
Coca Cola
Pop: liquids, sweet, energetic
PoD: unique taste, cheap, available in everywhere -
zekuangtan
iphone,
pod: good looking ,wireless ,online, good quality
pop distinct system super light -
zhangxinyihou
Iphone 5
pop:feasible, convenient ,stylish,touch screen
pod: bold image , 4G network(LTE) -
harleenmanihani
Blackberry
PoP: Text messaging, voice calling, camera
PoD: Full QWERTY keyboard, BBM, Brick Breaker
-
widyapurnawan
Apple
POD: Operating system, product&development, design DNA, management style,
POP: Technology, basic function -
juliahong
Godiva-chocolate
PoP: cheap, sweet,
PoD : quality of cocoa, design, contents, flavours, size -
harleenmanihani
Blackberry
PoP: Text messaging, voice calling, camera
PoD: Full QWERTY keyboard, BBM, Brick Breaker
-
safiranabila
Christian Louboutin
Parity: stylish, fashionable, footwear, luxury
Difference: red sole, self-esteem, harder to copy the red sole, trademark
Reply
You must be logged in to post a comment.