HUGO BOSS – CLOTHING
Pop – variety, easily accesible, quality
Pod – comfortable, cheaper high end brand
Updates from October, 2013 Toggle Comment Threads | Keyboard Shortcuts
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eddisonng
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eeannelee
M.A.C , a famous make up brand in the line of cosmetics.
The points of parity are the high quality make up, celebrity endorsements, similar products offered, similar pricing to other high end make up brands.
The points of difference: Unique packaging, well known for professionally trained staff, and heavy sampling. -
darcygreer
D’arcy and Amaury — Phones – Apple (Iphone 5s)
PoP – touch screen, mp3, 3g, camera
PoD – iOS 7, storage, unique application store, iTunes -
kajornyodklaimanee
Lululemon:
Mens & Womens leisure/athletic/yoga wear
POP
comfortable, fits lifestyle
POD
strong brand image (logo), community focused. -
Daniel Piechnik
University degree (UBC)
PoP: Get a degree, learn same basic material
PoD: Campus, quality of professors, degree options offered -
nataliehayworth
Smarties
Parity: sweet, cheap, sugar filled
Difference: bright/different colours -
Zhen Yi (David) Zhang
Lay’s Chips
PoP: all natural ingredients, common flavours
PoD: Flavour and texture, maketing strategy (allow customers to vote for flavour) -
ziyuehandennie
IKEA
Parity: durable, convenient, stylish
Difference: accessible, cheap, easy to assemble -
Yuna Wang
H&M -clothing stores
POD: price range, quality, trends/designs, mission statement, campaigns
POP: demographic – young adult, clothing style -
albanelp
MAC-beauty products
PoP:
-variety of make-up products
-in store make-overs (make up consultants)
PoD:
-recycling program
-bold image -
matthewanderson
McDonalds
PoP: cost-efficient, fast service,drive through,consistent food,internet
PoD: Ronald mascot, Worldwide Slogan”I’m Lovin’ it!” -
cherrychang
Uggs:
PoP: comfortable, warm, quality
PoD: real sheepskin, price-luxury -
nataliehayworth
Iclicker
Parity: wireless, small, light, educational, online
Points of Difference: disability features, battery life, easy usage, durable -
jeremyxu
1.M&M
2.All have chocolate in them. Similar flavour,
3.Size, Packaging, Pricing, The shell
David Zhang 3:11 pm on October 1, 2013 Permalink | Log in to Reply
Jason Williamson, Clarence Lam, Jack Li, Hovy Qiu