eeannelee
U.S.A’s third leading fast food restaurant, Burger king is moving towards a low cost focus strategy by offering reduced fat and calories French fries. After reading a classmate’s blog post on burger king’s healthy approach as a fast food restaurant, I can’t help but to agree on her analysis she drew on the strategies Burger […]
Continue reading Are you “Satisfries”? Organizational culture is the values and behaviours that contribute to the environment of the workplace.
I would rather work in B as the empowerment towards employee is greater than A, giving me more control over the resources.
M.A.C , a famous make up brand in the line of cosmetics.
The points of parity are the high quality make up, celebrity endorsements, similar products offered, similar pricing to other high end make up brands.
The points of difference: Unique packaging, well known for professionally trained staff, and heavy sampling.
Blog post #1
https://blogs.ubc.ca/eeannelee/
Because they are expensive 🙁
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