“Innovate or die” -Roger Adams (United Services Automobile Association chief marketing officer ) “Change or Die.” -Stephen Quinn (Walmart U.S. division of Wal-Mart Storesexecutive vice president and chief marketing officer) “Differentiate or die.” -John Costello (marketing and innovation at the Dunkin’ Brands Group president) There appears to be a trend occurring amongst Adams, Quinn and Costello’s statements, […]
Continue reading “Differentiate or Die”
Recently, there is an insider news leaking out from Microsoft regarding if Bill Gates is still suitable for the position of Chairman of the firm. The three major investors of the company are concerned that if Gates, who is now focusing more and more on the Bill & Melinda Foundation funds instead of the company, […]
Continue reading “Sir, it is time for you to go.”
Blog Post #3
Blog Post #3
http://www.bloomberg.com/news/2012-10-23/switzerland-the-other-currency-manipulator.html Currency intervention was always the right solution for authorities to stabilise the validity and changing level of exchange rate. But why is a stabilised exchange rate more preferable? One of the main reasons is fluctuation of exchange rates depreciates the market confidence and affects the financial market. Moreover, exchange rate uncertainty generates extra costs […]
Continue reading It’s All Under Control Blog Post #2
http://www.theguardian.com/business/2012/oct/02/cadbury-purple-legal-victory-trademark All marketing strategy boils down to a common goal- to make people remember their brand. Cadbury had been successful in differentiating themselves among competitors by customising their brand colour in purple. The impression and perception of the general public is extremely important, as it directly affects the positioning of the brand name. Citing the […]
Continue reading The Iconic Purple
THE vapoteurs who gathered on a windy island in the Seine on September 19th brandished e-cigarettes in one hand and flyers inciting the populace to defend them in the other. On October 8th the European Parliament is to vote on a proposal to regulate the devices as if they were medical products. Brice Lepoutre, president of the […]
Continue reading E-cigarettes Kodak moment
Blog Post #3
I was enrolled in the wrong section for the past month.
Blog Post #1
current assets are more liquid and in turn can be turned into cash and revenue quickly
Blog Post #2
Blog Posts #’s 2 and 3 (“Kick-starting business” and “The new girl”)
https://blogs.ubc.ca/corinabizim/
Topics: Kickstarter and Tory Burch
Topic: What is swap currency
Link:https://blogs.ubc.ca/fannie/2013/10/02/what-is-swap-currency/
http://money.cnn.com/2013/10/01/news/economy/debt-ceiling-lew/index.html?iid=SF_BN_Lead Thanks to the Republican and Democratic parties failing to compromise on the spending bills, the US government is now experiencing a historical partial shutdown. Basing on the incident, I believe all parties should have tried to avoid government shutdowns by all means. However the biggest blame should be put on the Republicans. The Republicans […]
Continue reading Republicans won. Americans lost. #2 Blog’s post How to make small businesses recognized by society?
Nike
PoP: Sports clothing; figures endorsements; good designs
PoD: Relatively expensive; Brand Power; Retro Packs
TA has the best playlist evarrrrr 😀
L’OCCITANE
PoP: eco-friendly, comfortable, daily-used
PoD: each series of its products contains a story
Brand:Volvo
Parity: Luxury cars, mode of transportation
Difference: Safety, Sweden-brand, Inexpensive, Well-established
Viber
PoP: online calling,video chatting,message system
PoD: all free services,world-wide under wifi,simple and neat design, replacement
Muji
PoP: daily use products
PoD: Environmental-friendly, higher quality and price
Chanel
points of parity:
good quality of perfume, good appearance
points of difference:
secret formula of perfume (Chanel NO.5)
Coca Cola
Pop: liquids, sweet, energetic
PoD: unique taste, cheap, available in everywhere
iphone,
pod: good looking ,wireless ,online, good quality
pop distinct system super light
Iphone 5
pop:feasible, convenient ,stylish,touch screen
pod: bold image , 4G network(LTE)
Blackberry
PoP: Text messaging, voice calling, camera
PoD: Full QWERTY keyboard, BBM, Brick Breaker
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