Apple
POD: Operating system, product&development, design DNA, management style,
POP: Technology, basic function
Page 14 RSS Toggle Comment Threads | Keyboard Shortcuts
-
widyapurnawan
-
juliahong
Godiva-chocolate
PoP: cheap, sweet,
PoD : quality of cocoa, design, contents, flavours, size -
harleenmanihani
Blackberry
PoP: Text messaging, voice calling, camera
PoD: Full QWERTY keyboard, BBM, Brick Breaker
-
safiranabila
Christian Louboutin
Parity: stylish, fashionable, footwear, luxury
Difference: red sole, self-esteem, harder to copy the red sole, trademark -
eddisonng
HUGO BOSS – CLOTHING
Pop – variety, easily accesible, quality
Pod – comfortable, cheaper high end brand -
eeannelee
M.A.C , a famous make up brand in the line of cosmetics.
The points of parity are the high quality make up, celebrity endorsements, similar products offered, similar pricing to other high end make up brands.
The points of difference: Unique packaging, well known for professionally trained staff, and heavy sampling. -
darcygreer
D’arcy and Amaury — Phones – Apple (Iphone 5s)
PoP – touch screen, mp3, 3g, camera
PoD – iOS 7, storage, unique application store, iTunes -
kajornyodklaimanee
Lululemon:
Mens & Womens leisure/athletic/yoga wear
POP
comfortable, fits lifestyle
POD
strong brand image (logo), community focused. -
Daniel Piechnik
University degree (UBC)
PoP: Get a degree, learn same basic material
PoD: Campus, quality of professors, degree options offered -
nataliehayworth
Smarties
Parity: sweet, cheap, sugar filled
Difference: bright/different colours -
Zhen Yi (David) Zhang
Lay’s Chips
PoP: all natural ingredients, common flavours
PoD: Flavour and texture, maketing strategy (allow customers to vote for flavour) -
ziyuehandennie
IKEA
Parity: durable, convenient, stylish
Difference: accessible, cheap, easy to assemble -
Yuna Wang
H&M -clothing stores
POD: price range, quality, trends/designs, mission statement, campaigns
POP: demographic – young adult, clothing style -
albanelp
MAC-beauty products
PoP:
-variety of make-up products
-in store make-overs (make up consultants)
PoD:
-recycling program
-bold image -
matthewanderson
McDonalds
PoP: cost-efficient, fast service,drive through,consistent food,internet
PoD: Ronald mascot, Worldwide Slogan”I’m Lovin’ it!” -
cherrychang
Uggs:
PoP: comfortable, warm, quality
PoD: real sheepskin, price-luxury -
nataliehayworth
Iclicker
Parity: wireless, small, light, educational, online
Points of Difference: disability features, battery life, easy usage, durable -
jeremyxu
1.M&M
2.All have chocolate in them. Similar flavour,
3.Size, Packaging, Pricing, The shell -
admin
-
Dan
-
Khaled Shawwash
-
hongchen
The big mobile-phone reset-Microsoft bought Nokia’s mobile-phone business for $5 billion
Microsoft bought Nokia’s mobile-phone business for €3.8 billion ($5 billion). The American software company will also pay the Finnish firm €1.7 billion to license its patents, and lend it €1.5 billion. Despite the fact that Microsoft Phone has received good comment and high satisfaction from its users since its release,the portion it occupies in the […]
Continue reading The big mobile-phone reset-Microsoft bought Nokia’s mobile-phone business for $5 billion -
alideng
Blog post #1
Get ready for the Iphone5s or Iphone5c? -
admin
IMPORTANT ANNOUNCEMENT FOR SECTION 105
Just a couple of things before we kick-off for the weekend: 1) Your assignment marks are out. General feedback on how to improve your assignment will be posted soon. 2) I am looking for a class liaison! As a class liaison, your main priority is to facilitate the communication between the students in your COMM101 […]
Continue reading IMPORTANT ANNOUNCEMENT FOR SECTION 105 -
Ha Pham
Blog post #2
The Power of “People” https://blogs.ubc.ca/nganha/2013/09/26/the-power-of-people/ -
zhongxian(James)luo
Direct Market enables company to develop a specific selling technique for its groups of consumers, satisfying the consumers’ needs easily
-
Qian Chen
advantages of direct market
`lower the intermediary costs
`get better connect with customers -
josephlovehk
more closer connect the consumer.
-
qianhaozhou
lower cost as there is no middleman , get the feedback from customers directly, more demand as we can customize
-
zekuangtan
get more information to suit client’s want
David Zhang 3:11 pm on October 1, 2013 Permalink | Log in to Reply
Jason Williamson, Clarence Lam, Jack Li, Hovy Qiu