https://www.youtube.com/watch?v=Ot43jyU0eZs#t=157
The excitement of BBM is back!
When I first got a BlackBerry back home it was due to the hype of being part of the BBM world. I then switched to an iPhone and I clearly remember how much I used to miss having BBM. Today, after much of patience the launch of BBM for Android and iPhone has once again brought the excitement of BBM all around the world.
Schwartz Kelsey writer of the ITPRO article states, “the official BBM app for Android and iOS after numerous delays, the firm has netted 10 million downloads in the first 24 hours.” Since then the number of downloads have been increasing. This proves how much BBM is still valued by consumers all around the world.
As learnt in COM296, marketing is about maximizing value to the consumers and this will serve to benefit the company in the long run. Findings have recorded that “60 million active BBM users send and receive more then 10 billion messages a day”, as claimed in the beginning of the video. BlackBerry realizes that consumers enjoy this incredible value of powerful messaging in the world called BlackBerry Messaging (BBM) and therefore this should be used to serve to their best advantage. As stated in the video, BlackBerry wants to continue to deliver this value to its thousands of consumers worldwide. Their strategy therefore is to provide the BBM channels for Android and iPhone attracting every consumer out there to be part of this enriching and integrating experience.
The question now rises; will BBM services to everyone be able to create its mark? Will BBM be the largest multi platform messaging solution in the world? The time to come will surely have an answer to this. However, for now the positive results such as “the best single-day opening for a mobile app to date” (Blackberry Messenger), implies that this strategy will serve as an opportunity for BlackBerry. Hence, keep BlackBerry in a better pace with its competitors in comparison to before.
