Monthly Archives: November 2013

When our group met to discuss the assignment, we all were very excited to share the different ideas we had for the video. It was a challenge to decide which idea worked best to fit the criteria of the assignment. … Continue reading →

Think about a product that you thought was so interesting but you just could not pronounce the name or wondered “why such a weird name?” Most of you reading this blog are unlikely to buy such a product and perhaps … Continue reading →

https://www.youtube.com/watch?v=litXW91UauE Fidele Armstrong’s marketing blog, “Tell me a story, maybe?” reminded me of Dove’s campaign for real beauty. I agree to Fidele, “storytelling is a very powerful way of connecting to your customers”. Similar to TenTree commercial that Fidele talks … Continue reading →