Category Archives: Uncategorized

When our group met to discuss the assignment, we all were very excited to share the different ideas we had for the video. It was a challenge to decide which idea worked best to fit the criteria of the assignment. … Continue reading →

Think about a product that you thought was so interesting but you just could not pronounce the name or wondered “why such a weird name?” Most of you reading this blog are unlikely to buy such a product and perhaps … Continue reading →

https://www.youtube.com/watch?v=litXW91UauE Fidele Armstrong’s marketing blog, “Tell me a story, maybe?” reminded me of Dove’s campaign for real beauty. I agree to Fidele, “storytelling is a very powerful way of connecting to your customers”. Similar to TenTree commercial that Fidele talks … Continue reading →

https://www.youtube.com/watch?v=Ot43jyU0eZs#t=157 The excitement of BBM is back! When I first got a BlackBerry back home it was due to the hype of being part of the BBM world. I then switched to an iPhone and I clearly remember how much … Continue reading →

The class of October 9th 2013, was one my favorite lectures in marketing as it gave me the opportunity to learn about the different techniques used for effective marketing. This lecture made me reflect on my summer job. This year’s … Continue reading →

Did you know “if a Barbie were an actual women, she would be 5’9” tall, have a 39” bust, and 18” waist, 33” hips, weighing 110 lbs and a size 3 shoe” (Slayen, Galia). A real life women built this way … Continue reading →