If you were interested in the impact investing opportunity with the 10th Avenue Fund that Steve Petterson, BCom Finance alumnus, told us about in class on Wednesday, you can download the overview that he provided and/or visit the Helder Ventures website.
- Course Outline
- Class Prep
- September Prep
- Prep for Sep 6: Introduction to the Course – Public Relations
- Prep for Sep 11: History and Context of PR
- Prep for Sep 13: Value of Trust and Reputation
- Prep for Sep 18: Corporate Responsibility and Citizenship; Ethics
- Prep for Sep 20: Community and Stakeholder Engagement, Part 1
- Prep for Sep 25: Special Guest – Aboriginal Community Engagement
- Prep for Sep 27: Community and Stakeholder Engagement, Part 2
- October Prep
- Prep for Oct 2: Corporate Communications Overview
- Prep for Oct 4: Special Guest – Investor Relations
- Prep for Oct 11: Media Relations
- Prep for Oct 16: Issues Management and Crisis Communications, Part 1
- Prep for Oct 18: Issues Management and Crisis Communications, Part 2
- Prep for Oct 23: Reputation Management, Part 1
- Prep for Oct 25: Reputation Management, Part 2
- Prep for Oct 30: Organizational PR
- Prep for Nov 1: Personal PR
- Prep for Nov 6: Special Guest – Edelman Trust Barometer
- Prep for Nov 8: Events and Marketing PR, Part 1
- Prep for Nov 15: Special Guest – Events and Marketing PR
- Prep for Nov 20: Events and Marketing PR, Part 2
- Prep for Nov 22: Insights and Analytics
- Prep for Nov 27: Connecting PR
- Prep for Nov 29: Special Guest – External Relations; Course Wrap-up
- September Prep
- Class Slides
- September Class Slides
- Slides for Sep 6: Introduction to the Course – Public Relations
- Slides for Sep 11: History and Context of PR
- Slides for Sep 13: Value of Trust and Reputation
- Slides for Sep 18: Corporate Responsibility and Citizenship; Ethics
- Slides for Sep 20: Community and Stakeholder Engagement, Part 1
- Slides for Sep 25: Special Guest – Aboriginal Community Engagement
- Slides for Sep 27: Community and Stakeholder Engagement, Part 2
- Prep for Nov 29: Special Guest – External Relations; Course Wrap-up
- October Class Slides
- Slides for Oct 2: Corporate Communications Overview
- Slides for Oct 11: Media Relations
- Slides for Oct 16: Issues Management and Crisis Communications, Part 1
- Slides for Oct 18: Issues Management and Crisis Communications, Part 2
- Slides for Oct 23: Reputation Management, Part 1
- Slides for Oct 25: Reputation Management, Part 2
- Slides for Oct 30: Organizational PR
- Slides for Nov 1: Personal PR
- Slides for Nov 6: Special Guest – Edelman Trust Barometer
- Slides for Nov 8: Events and Marketing PR, Part 1
- Slides for Nov 15: Special Guest – Events and Marketing PR
- Slides for Nov 20: Events and Marketing PR, Part 2
- Slides for Nov 22: Insights and Analytics
- Slides for Nov 27: Connecting PR
- September Class Slides
- Assignments
- Info & Resources
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