I hope you are catching the emphasis I am placing on the importance of responsible business through our PR content. The language and tools of sustainability and responsibility are a new standard currency in business, and understanding the long-term impacts of business decisions can lead to more successful business models that readily adapt to the demands of new evolving markets.
And that’s what Professor Dale Griffin and I focus on in COMM 386J Strategies for Responsible Business, which will be offered on T/Th mornings in Term 2. The course is open to upper-level BCom and non-COMM students, and it is eligible to contribute to the Sustainability Concentration in the BCom program.
Prof. Griffin and I have taught together for a number of years in both the BCom and MBA programs, and he is incredibly knowledgeable in so many fascinating and relevant areas like decision making, values, ethics, consumer behaviour/psychology, and judgment.
I would love to tell you more about the course, if you are curious. Just let me know!
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