In class last week, I outlined the grading weightings I will be using for the Marketing PR Proposal assignment. I have posted these with more detailed grading guidelines with the assignment outline. Please remember to double-check your assignment against the Written…

The class average on the Stakeholder Engagement Analysis assignment was 73%. Outlined below is some general feedback to supplement the detailed individual feedback that each of you received. Common Key Strengths: Most students demonstrated a clear understanding of their chosen…

I have posted the Marketing PR Proposal – Assignment Outline for your review. This final assignment will be due by 6 pm on Sunday, December 10.

The class schedule in the Course Outline has been updated to reflect the extension on the Reputation Audit assignment and the finalization of plans for the final two classes in the course. I have posted grading guidelines and resources for…

I have not been able to finish the grading on your stakeholder engagement assignments, despite working around the clock. So while the assignments are not cumulative, I can understand your desire to have feedback before you submit the Reputation Audit.…

I have posted the Reputation Audit – Assignment Outline for your review. As I mentioned in class today, I have just confirmed November 6 as the date that Bridgitte Anderson, General Manager of Edelman Vancouver, will visit our class to talk to…

I have finally posted the Stakeholder Engagement Analysis – Assignment Outline for your review. Because of the delay in posting the assignment outline, I have extended the due date for this assignment by one week. It will be due by 6…