Download the Course Outline – updated November 11.
- Course Outline
- Class Prep
- September Prep
- Prep for Sep 6: Introduction to the Course – Public Relations
- Prep for Sep 11: History and Context of PR
- Prep for Sep 13: Value of Trust and Reputation
- Prep for Sep 18: Corporate Responsibility and Citizenship; Ethics
- Prep for Sep 20: Community and Stakeholder Engagement, Part 1
- Prep for Sep 25: Special Guest – Aboriginal Community Engagement
- Prep for Sep 27: Community and Stakeholder Engagement, Part 2
- October Prep
- Prep for Oct 2: Corporate Communications Overview
- Prep for Oct 4: Special Guest – Investor Relations
- Prep for Oct 11: Media Relations
- Prep for Oct 16: Issues Management and Crisis Communications, Part 1
- Prep for Oct 18: Issues Management and Crisis Communications, Part 2
- Prep for Oct 23: Reputation Management, Part 1
- Prep for Oct 25: Reputation Management, Part 2
- Prep for Oct 30: Organizational PR
- Prep for Nov 1: Personal PR
- Prep for Nov 6: Special Guest – Edelman Trust Barometer
- Prep for Nov 8: Events and Marketing PR, Part 1
- Prep for Nov 15: Special Guest – Events and Marketing PR
- Prep for Nov 20: Events and Marketing PR, Part 2
- Prep for Nov 22: Insights and Analytics
- Prep for Nov 27: Connecting PR
- Prep for Nov 29: Special Guest – External Relations; Course Wrap-up
- September Prep
- Class Slides
- September Class Slides
- Slides for Sep 6: Introduction to the Course – Public Relations
- Slides for Sep 11: History and Context of PR
- Slides for Sep 13: Value of Trust and Reputation
- Slides for Sep 18: Corporate Responsibility and Citizenship; Ethics
- Slides for Sep 20: Community and Stakeholder Engagement, Part 1
- Slides for Sep 25: Special Guest – Aboriginal Community Engagement
- Slides for Sep 27: Community and Stakeholder Engagement, Part 2
- Prep for Nov 29: Special Guest – External Relations; Course Wrap-up
- October Class Slides
- Slides for Oct 2: Corporate Communications Overview
- Slides for Oct 11: Media Relations
- Slides for Oct 16: Issues Management and Crisis Communications, Part 1
- Slides for Oct 18: Issues Management and Crisis Communications, Part 2
- Slides for Oct 23: Reputation Management, Part 1
- Slides for Oct 25: Reputation Management, Part 2
- Slides for Oct 30: Organizational PR
- Slides for Nov 1: Personal PR
- Slides for Nov 6: Special Guest – Edelman Trust Barometer
- Slides for Nov 8: Events and Marketing PR, Part 1
- Slides for Nov 15: Special Guest – Events and Marketing PR
- Slides for Nov 20: Events and Marketing PR, Part 2
- Slides for Nov 22: Insights and Analytics
- Slides for Nov 27: Connecting PR
- September Class Slides
- Assignments
- Info & Resources