This assignment is intended to serve as a summative exercise for the major Marketing PR components (i.e. the final one-third) of the course. It builds on your understanding of Stakeholder Engagement and Reputation Management components from the earlier parts of the course.
The purpose of this assignment is to give you practice in applying the concepts, tools, and frameworks of marketing PR to a real-world scenario and to enrich your understanding of the strategic potential of PR to achieve outcomes such as enhancing an organization’s brand, growing its revenues, and expanding its market base.
This assignment is worth 20% of your course mark. You may choose to complete this assignment either individually or in a self-selected pair.
This assignment is due in PDF format to the assignment dropbox on Connect by 6 pm on Sunday, December 10. One submission per pair.
Download the Marketing PR Proposal – Assignment Outline.
Download the Marketing PR Proposal – Grading Guidelines.