Prep for Nov 1: Personal PR

Before class, please:

1. Read “6 Reasons Why You Need Personal PR Now” (John Boitnott, Inc., April 21, 2015). Consider: Can you think of any other reasons?
2. Read “The Art of Evangelism” (Guy Kawasaki, Harvard Business Review, May 2015). Consider: In which of these areas do you think you could improve?
   • If the direct link to this article does not work for you, remember that you can always find HBR articles via the UBC Library website. On the home page in the “Journal Titles” box, type Harvard Business Review, then search for the article in the Business Source Complete database using the article information above.
3. Complete the short Prep Quiz for Nov 1: Personal PR based on the assigned readings for this class. This quiz will close at 11:30 am on Wednesday, November 1, so be sure to catch this deadline. You will have just one attempt to complete each Prep Quiz, so you are encouraged to complete your readings before attempting it.

Optional extras (will not be on the prep quiz):

• “Personal Branding for Introverts” (Dorie Clark, Harvard Business Review, September 17, 2013; also available via the UBC Library website. On the home page in the “Journal Titles” box, type Harvard Business Review, then search for the article in the Business Source Complete database using the article information provided here.).
• “Social Media Dos and Don’ts: Balancing Your Personal and Professional Presence” (PRSA, n.d.).
• “Head of the Class: PRSSA National President Andrew Cook on PR’s Next Generation” (Amy Jacques, prsa.org, October 2, 2017).