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Prep for Nov 15: Special Guest – Events and Marketing PR

Our guest speaker in this class will be Darren Kinnaird, General Manager, Crankworx Events Inc.

Before class, please:
  1. Read “Game Changer: The Growing Role of Data in Sponsorship” (Sam Yardley, Sponsorship.com, March 31, 2016). Consider: What are the “right” audiences for the sponsors of an event or cause with which you are familiar? How could that event or cause (i.e. rightsholder) help its sponsors connect with those audiences?
    • It can help to review a Glossary of sponsorship terms.
  2. Browse the Crankworx website, paying particular attention to the Partners listed for each stop in the Crankworx World Tour (Rotorua, Innsbruck, Les Gets, and Whistler). Consider: Who are these partners (our guest speaker will refer to them, and it will help you to know who they are), and why are they involved in Crankworx?
  3. Watch the video, “2017 Crankworx World Tour: Shaping the Next Dimension“, and try to note as many sponsorship opportunities and activations as you can in the short clip.
  4. Complete the short Prep Quiz for Nov 15: Special Guest – Events and Marketing PR based on the assigned readings for this class. This quiz will close at 11:30 am on Wednesday, November 15, so be sure to catch this deadline. You will have just one attempt to complete each Prep Quiz, so you are encouraged to complete your readings before attempting it.
Reminders for this class. Please:
  • Be on time.
  • No food in class (beverages OK).
  • No gym clothes or fashion/sports hats.
  • Devices turned off and stowed away.
  • Come prepared to interact with the speaker and show your appreciation for his time and expertise.
Optional extras (not on the prep quiz):