Prep for Nov 20: Events and Marketing PR, Part 2

Before class, please:

1. Read and absorb the Marketing PR Proposal – Assignment Outline. We will discuss this in class.
2. Review the Crankworx guest speaker’s slides. Reflect on your key takeaway(s) from the guest speaker’s presentation and be ready to discuss. We will have a debrief at the start of class.
3. There is no prep quiz for this class. You can focus on your Reputation Audit assignment.

Optional extras:

• “UEFA unbundles sponsorship rights for women’s competitions” (uefa.com, November 15, 2017).
• “Chevrolet scores with a Twitter talk show tied to soccer sponsorship” (Elizabeth Mansfield and Mitali Hobbs, AdAge, November 15, 2017).
• “Will Pros Surf Stickerless in Tokyo 2020? A look at sponsorship limitations during the Olympics” (Ashtyn Douglas, surfer.com, November 14, 2017).
• “2017 Global Comms Report: Challenges and Trends” (Cision and PRWeek, November 14, 2017).