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Prep for Nov 22: Insights and Analytics

Before class, please:
  1. Read through the presentation (especially slides 8-15), “Barcelona Principles 2.0” [International Association for Measurement and Evaluation of Communication (AMEC), September 3, 2015]. Consider:
    • Note: sometimes the PDF of those slides is finicky, so if you cannot access it through the link above, you can find the same basic information here.
  2. Watch the 17:32-minute video, “How to Apply Barcelona Principles 2.0” (AMEC and Ketchum Global Research and Analytics, November 24, 2015).
  3. Complete the short Prep Quiz for Nov 22: Insights and Analytics based on the assigned readings for this class. This quiz will close at 11:30 am on Wednesday, November 22, so be sure to catch this deadline. You will have just one attempt to complete each Prep Quiz, so you are encouraged to complete your readings before attempting it.
Optional extras (not on the prep quiz):
  • “What’s the Value of a Like?” (Leslie K. John, Daniel Mochon, Oliver Emrich, and Janet Schwartz, Harvard Business Review, March-April 2017).
    • If the direct link to this article does not work for you, remember that you can always find HBR articles via the UBC Library website. On the home page in the “Journal Titles” box, type Harvard Business Review, then search for the article in the Business Source Complete database using the article information above.
  • “Help wanted, but only if you’re data savvy” (Chris Daniels, PR Week, November 3, 2017).