Prep for Nov 27: Connecting PR

Before class, please:

1. Read “Cross-sector Collaborations for Shared Prosperity” (Jan W. Rivkin, December 21, 2016), which you can find in the course package.
2. Read “Corporate Brand as Social Contract” (James R. Rubin, November 21, 2013), also found in the course package.
3. Complete the short Prep Quiz for Nov 27: Connecting PR to Marketing and Business Planning based on the assigned readings for this class. This quiz will close at 11:30 am on Monday, November 27, so be sure to catch this deadline. You will have just one attempt to complete each Prep Quiz, so you are encouraged to complete your readings before attempting it.
4. Review the Marketing PR Proposal – Assignment Outline, and register your choice to complete the assignment either individually or as a pair.