Our guest speaker in this class will be Bridgitte Anderson, General Manager, Edelman Vancouver.
Before class, please:
- Read the Executive Summary of the 2017 Edelman Trust Barometer.
- Read “Trump falsely claims (again) that he coined the term ‘fake news’” (Callum Borchers, The Washington Post, October 26, 2017). Consider: what has been the effect of this phenomenon on trust in news reporting?
- Read “‘Fake news’ is Collins Dictionary’s word of the year for 2017” (Associated Press, The Washington Post, November 2, 2017). Consider: what has been your interpretation of this term?
- Complete the short Prep Quiz for Nov 6: Edelman Trust Barometer based on the assigned readings for this class. This quiz will close at 11:30 am on Monday, November 6, so be sure to catch this deadline. You will have just one attempt to complete each Prep Quiz, so you are encouraged to complete your readings before attempting it.
Reminders for this class. Please:
- Be on time.
- No food in class (beverages OK).
- No gym clothes or fashion/sports hats.
- Devices turned off and stowed away.
- Come prepared to interact with the speaker and show your appreciation for her time and expertise.
Optional extras (not on the prep quiz):
- “Research: The Rise of Partisan Media Changed How Companies Make Decisions” (Jonas Heese and Vishal P. Baloria, Harvard Business Review, October 30, 2017). (Remember: if the direct link to this article does not work for you, remember that you can always find HBR articles via the UBC Library website. On the home page in the “Journal Titles” box, type Harvard Business Review, then search for the article in the Business Source Complete database using the article information provided.)
- “Alphabet’s Eric Schmidt On Fake News, Russia, And ‘Information Warfare’” (Austin Carr, Fast Company, October 29, 2017).