Prep for Nov 8: Events and Marketing PR, Part 1

Before class, please:

1. Read “What Every Brand Needs To Connect Better With Audiences Right Now” (Christina Cubeta, Fast Company, August 1, 2017). Consider: how do your favourite brands make a real connection with you?
2. Read “Six Steps to Successful Sponsorships” (William Rosen and Laurence Minsky, Harvard Business Review, July 28, 2011). Consider: which of these steps would you expect to be most challenging for companies?
3. No prep quiz after all – I missed the step of making it visible to you in Connect! Sorry about that (and thanks to Ece for emailing me about it…).

Optional extra:

• “Luxury Brand Strategies: How to Attract Affluent Customers Through PR” (Cheryl Conner, Forbes, December 31, 2015).