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Prep for Oct 11: Media Relations

Before class, please:
  1. Read “Media Relations: Still Important” (Marian Salzman, Forbes.com, June 3, 2016). Consider: From where do you source your news each day? How do you think organizations engage with those media?
  2. Scan your personal media sources for a positive story about a company (i.e. favourable toward the company) in which a company representative is quoted. Print a copy of the article to bring to class, as we will use it for an exercise. Carefully read the article and identify the following:
    • Is the author affiliated with any news cooperatives/syndicates (e.g. Canadian Press (CP), The Associated Press (AP), Bloomberg News, Dow Jones Newswires, Reuters, etc.)? If so, try googling the article title to get a sense of how many media outlets ran the story.
    • What is newsworthy in the article, especially from the perspective of the media outlet that published the story? What seems to be the point of the article?
    • Does the article seem to cover the company news in a neutral way, or does it seem biased in some way?
  3. Read “Media Relations 101: Five Tips for Pitching the Media” (Meghan Paton, Futurpreneur.ca, June 25, 2015).
  4. Complete the short Prep Quiz for Oct 11: Media Relations based on the assigned readings for this class. This quiz will close at 11:30 am on Wednesday, October 11, so be sure to catch this deadline. You will have just one attempt to complete each Prep Quiz, so you are encouraged to complete your readings before attempting them.
Optional extras (will not be on the prep quiz):