Prep for Oct 16: Issues Management and Crisis Communications, Part 1

Before class, please:

1. Read “The New Rules for Crisis Management” (Mark Lee Hunter, Luk N. Van Wassenhove, and Maria Besiou, MIT Sloan Management Review, Summer 2016), available in the Library Course Reserves on Connect.
2. Read “How to Manage a Crisis Before It Hits” (Alfonso Gonzalez-Herrero, IESE Insight, 2012), also available in the Library Course Reserves on Connect.
3. Complete the short Prep Quiz for Oct 16: Issues Management and Crisis Communications, Part 1 based on the assigned readings for this class. This quiz will close at 11:30 am on Monday, October 16, so be sure to catch this deadline. You will have just one attempt to complete each Prep Quiz, so you are encouraged to complete your readings before attempting them.
4. Please bring an internet-enabled device to class; we will do an exercise that might require you to read an article online.

Optional extra (will not be on the prep quiz):

• Read “Crisis Stages and the 4R’s: Regret, Resolution, Reform, Restitution” (David Wagner, LinkedIn.com, February 29, 2016).
• Read “The Predictable Part of a Crisis” (Mark Bernheimer, PRSA.org, January 31, 2014).