Prep for Oct 18: Issues Management and Crisis Communications, Part 2

Before class, please:

1. Read “13 Golden Rules of PR Crisis Management” (Forbes Agency Council, Forbes, June 20, 2017). Consider: Do any of these “rules” seem counter-intuitive to you?
2. Read “Crisis Communications Plans Built to Fail: 3 Warning Signs and How to Avoid Them” (Gerard Braud, PRSA.org, July 15, 2014). Consider: For any specific business’ crises you are familiar with, how well do you think the company avoided these pitfalls?
3. Complete the short Prep Quiz for Oct 18: Issues Management and Crisis Communications, Part 2 based on the assigned readings for this class. This quiz will close at 11:30 am on Wednesday, October 18, so be sure to catch this deadline. You will have just one attempt to complete each Prep Quiz, so you are encouraged to complete your readings before attempting them.
4. Please bring an internet-enabled device to class; we will do an exercise that will require you to access resources online.