Prep for Oct 23: Reputation Management, Part 1

Before class, please:

1. Reflect on the approach your group took in the Cotter Costumes desktop simulation in last class. We will share each team’s approach at the start of the class (I will bring the worksheets back for your reference).
2. Watch the video, “Reputation Management” (Heyman Associates, October 16, 2015). (Ignore the promotional aspects at the end; there are some good points in the video before he promotes Reputation Economy Advisors’ products.)
3. Read pp 5-9 of the paper, “Stakeholder Tracking and Analysis: The RepTrak® System for Measuring Corporate Reputation” (Charles J. Fombrun, Leonard J. Ponzi, and William Newburry, Corporate Reputation Review, 2015). Start at “Reputation and its Dimensions” on p. 5, and stop at “Methodological Approach” on p. 8. Please also look at Table 1 on p. 9.
4. Complete the short Prep Quiz for Oct 23: Reputation Management, Part 1 based on the assigned readings for this class. This quiz will close at 11:30 am on Monday, October 23, so be sure to catch this deadline. You will have just one attempt to complete each Prep Quiz, so you are encouraged to complete your readings before attempting it.
5. Review the Reputation Audit – Assignment Outline, and register your choice to complete the assignment either individually or as a pair.

Optional extras (will not be on the prep quiz):

• “Success Kit: Online Reputation Management” (reputationmanagement.com, October 1, 2016).