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Prep for Sep 6: Introduction to the Course – Public Relations

Before class, please:
  1. Carefully read through the Course Outline, paying particular attention to policies and assignment due dates.
  2. Download the small, required course package. We will not use a textbook in this course, so this is the only resource you will need to buy.
  3. We will complete an exercise in class that you will hand in. To prepare, think about how you would answer these questions:
    • In your mind, what is public relations all about?
    • When you think of either “good” or “bad” PR, what is one specific example that comes to mind?
    • What do you want to take away from this course?

NOTE: Since laptops are not permitted in class (see the Course Outline), I will do my best to post the lecture slides by 11 pm on the night before each class to give you an opportunity to print them if you wish.