PR-specific
- PR Newsweek
- Edelman Square (collection of the agency’s blogs and feeds)
- Agility PR blog
- The Holmes Report
- Meltwater blog
- O’Dwyer’s Inside News of Marketing & PR
- Communication World (online magazine of the International Association of Business Communicators)
- Content Marketing Institute
Reputation Audits
- Brand Reputation Audit: 3 Effective Tactics You Should Use (Smartt)
- Reputation Management: Audit Your Assets (PR Week)
- How to Conduct a Reputation Audit (Bizfluent.com)
- Success Kit: Online Reputation Management (Reputation.com)
Marketing (including PR)
- Strategy Magazine
- Advertising Age Magazine
- Trendwatching.com
- Drew’s Marketing Minute blog
- Seth Godin’s marketing blog
- Influential Marketing blog
- Sustainable Brands
- Business in Vancouver Magazine: Media & Marketing
- Financial Post: Retail & Marketing
- Goodvertising
Innovation and Business
Books
- Connect: How Companies Succeed by Engaging Radically with Society, by John Browne, Robin Nuttall, and Tommy Stadlen (2015)
- Who Cares Wins: Why Good Business Is Better Business, by David Jones (2011)
- Tell Everyone: Why We Share and Why It Matters, by Alfred Hermida – a UBC prof! (2014)
Recommended Media from Classmates
- “CNN’s approach to covering politics prioritizes drama and spectacle over truth telling” (Vox video) – thanks to Bonnie for sharing this.
- “Golden Knights apologize for sexist tweets: They were in ‘poor taste’” (USA Today post) – thanks to Julia for sharing this.
Send me your suggestions for Recommended Reading, and I will add them to this list (with credit to you)!