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COMM 386R - Public Relations
Instructor: Tamar Milne
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Course Outline
Class Prep
September Prep
Prep for Sep 6: Introduction to the Course – Public Relations
Prep for Sep 11: History and Context of PR
Prep for Sep 13: Value of Trust and Reputation
Prep for Sep 18: Corporate Responsibility and Citizenship; Ethics
Prep for Sep 20: Community and Stakeholder Engagement, Part 1
Prep for Sep 25: Special Guest – Aboriginal Community Engagement
Prep for Sep 27: Community and Stakeholder Engagement, Part 2
October Prep
Prep for Oct 2: Corporate Communications Overview
Prep for Oct 4: Special Guest – Investor Relations
Prep for Oct 11: Media Relations
Prep for Oct 16: Issues Management and Crisis Communications, Part 1
Prep for Oct 18: Issues Management and Crisis Communications, Part 2
Prep for Oct 23: Reputation Management, Part 1
Prep for Oct 25: Reputation Management, Part 2
Prep for Oct 30: Organizational PR
Prep for Nov 1: Personal PR
Prep for Nov 6: Special Guest – Edelman Trust Barometer
Prep for Nov 8: Events and Marketing PR, Part 1
Prep for Nov 15: Special Guest – Events and Marketing PR
Prep for Nov 20: Events and Marketing PR, Part 2
Prep for Nov 22: Insights and Analytics
Prep for Nov 27: Connecting PR
Prep for Nov 29: Special Guest – External Relations; Course Wrap-up
Class Slides
September Class Slides
Slides for Sep 6: Introduction to the Course – Public Relations
Slides for Sep 11: History and Context of PR
Slides for Sep 13: Value of Trust and Reputation
Slides for Sep 18: Corporate Responsibility and Citizenship; Ethics
Slides for Sep 20: Community and Stakeholder Engagement, Part 1
Slides for Sep 25: Special Guest – Aboriginal Community Engagement
Slides for Sep 27: Community and Stakeholder Engagement, Part 2
Prep for Nov 29: Special Guest – External Relations; Course Wrap-up
October Class Slides
Slides for Oct 2: Corporate Communications Overview
Slides for Oct 11: Media Relations
Slides for Oct 16: Issues Management and Crisis Communications, Part 1
Slides for Oct 18: Issues Management and Crisis Communications, Part 2
Slides for Oct 23: Reputation Management, Part 1
Slides for Oct 25: Reputation Management, Part 2
Slides for Oct 30: Organizational PR
Slides for Nov 1: Personal PR
Slides for Nov 6: Special Guest – Edelman Trust Barometer
Slides for Nov 8: Events and Marketing PR, Part 1
Slides for Nov 15: Special Guest – Events and Marketing PR
Slides for Nov 20: Events and Marketing PR, Part 2
Slides for Nov 22: Insights and Analytics
Slides for Nov 27: Connecting PR
Assignments
Stakeholder Engagement Analysis
Reputation Audit
Marketing PR Proposal
Info & Resources
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Slides for Nov 1: Personal PR
Download the class slides for
Nov 1: Personal PR
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