How would you like to wait in a lineup of 1,417 people? A recent article published by TechCrunch (http://ow.ly/p5h6K ) states that 1,417 people waited at Apple’s 5th Avenue NYC flagship store to get Apple’s iPhone 5s and 5c during the first day they went on sale.

Some may say this is because Apple’s iPhone 5s and 5c are so good people couldn’t wait to get their hands on them. However, I think large line up at the store shows how loyal and willing apple consumers are go out of their way to engage with the brand. Ultimately, Apple customers are willing to invest large amounts of time, money, and other resources to get the newest iPhone.

Moreover, the Apple has done an excellent job of communicating the announcement of its new products creating buzz and excitement around the launch. Apple is focusing in on customers who are actively listening to what the company has to say and are early adopters of their products. Many of the customers are also bloggers and influencers that can create positive social media buzz for new product releases by telling their friends and positively influencing their followers to buy more Apple products.

Apple customers wait in line for Apple’s iPhone 5s and 5c.

For example, a picture like the picture above creates buzz and gets people talking about the product release and the Apple brand a whole. The more this picture is shared and talked about the more brand recognition and prestige is created for Apple. Moreover, this type of publicity is does not cost Apple additional costs.

Pictures like this show that Apple’s iPhone 5s and 5c are popular, prestigious, and exclusive. These are attributes Apple strives to be related to. Moreover, these messages of positive attributes are being reinforced and spread by apple consumers, giving the messages more validity than if Apple tried to spread the same type of message through traditional marketing channels like television or paid advertising.