Marketing Blog

Goodbits is a startup company located in Vancouver, British Columbia. The company offers users the ability to build and curate newsletters in just minutes. Goodbits’ simplicity of the drag-and-drop interface makes the product very easy to learn and use. As well, Goodbits’ software is compatible to popular applications such as Slack, RSS, Buffer, Pocket and Twitter integration.

For Goodbits, one of their main competitors is MailChimp, who is the leading email marketing service provider. What does differentiate Goodbits from Mailchimp is how easy it is to curate and send beautiful, personalized email newsletters quickly. The learning process on Goodbits is much faster and can provide a much better experience for new companies looking to send email newsletters.

For creators who wishes to try the product before buying, Goodbits offers four different pricing packages: Free, Lite, Pro and Business. The free version limits the amount of email subscribers to 200 and has a limited amount of features that can be used. For large companies, the Business version is the best option as it offers unlimited email subscribers and has all the available features.

References

https://goodbits.io/

Crazy Egg is software that website owners can use to track where visitors are clicking on their website. It can help businesses figure out why visitors are not converting into paying customers, an essential part of hosting a website. Unfortunately, Crazy Egg does not offer a free trial, and the basic plan starts out at $9 a month, tracking only 10,000 visits per month and 10 active pages. For Crazy Egg, they have four main features: Heatmap, Confetti, Scroll Map and Overlay.

Heatmap is a feature that allows users to visualize the physical locations on the websites that are getting the most clicks. This graphic representation can be very helpful when there is a particular spot on the website that is failing to generate significant clicks, for website owners can potentially remove it or change it to something that will generate greater interest for visitors.

Confetti is a tool that allows users to see where visitors are coming from and where they tend to click on the website. This can be extremely beneficial for individuals that use this feature. For example, marketers know that organic visitors are typically the ones that have the most intention when visiting a website. Knowing this, website owners should see who those organic visitors are and what they are clicking on the most when they visit their website. By modifying the website to suit their needs, it can potentially convert individuals who are on the fence to actually purchase a product.

Scrollmap is also a feature that can tell website owners where visitors typically stop scrolling, if the website is longer than one page. This can allow website owners to find out the advantages and flaws of the design of the website. For example, if the Scrollmap indicates that scrolling is not done by many visitors, then perhaps it is in the best interest of the website owner to get rid of scrolling altogether and have individual pages where visitors can view information without scrolling.

Overlay is a much more precise feature, allowing users to see exactly the number of clicks on each element of the website. This can be very helpful as website owners can adjust any element that is not generating enough attention. If that is the case, they can perhaps remove the element and change it into something that will interest visitors.

References

https://www.crazyegg.com/overview