I have always been fascinated by the power of human imagination. Through magical mechanisms it allows us to feel so much more than what is presented to us. When I look at a sizzling steak on a grill, I would be able to imagine how the flavor bursts on my tongue as I take a bite on the juicy meat; when I see a picture of clothes I can imagine how the material feels like, soft, furry, or firm; or when I hear a music I can feel the certain emotion conveyed through the rhythm.

Everyone can get an idea of a product, no matter how skewed, through its advertisement and learn at least some features of the product or service being advertised. However, in fragrance commercials, it is not very common to include anything at all about the product itself other than what the container looks like, unless a sample is attached to it on a magazine. I would tend to believe that the key feature buyers need to consider when purchasing a fragrance is the smell, but it seems like every single ad for fragrances are trying to lead the audiences into a whole new luxurious or sensual world, expecting people would anticipate about the smell through pictures of men or women in fancy dresses or barely have any clothes on.

Maybe perfume has already lost its original purpose and became a statement in fashion and taste, maybe some people now can associate different smells with different designated occasions, so they do have an idea of what it smells like when they see the men and women in the ads. However I highly doubt that most people are even aware of what they are buying in the delicate containers, merely by looking at the irrelevant pictures. The ads sneakily redirected the audiences into questioning their lifestyle instead of simply buying some liquid to make them smell better. Now the buyers want to smell like the women in the golden dress without realizing, its really her dress that grabbed their attention.