The invention of social media has dramatically changed the way people interact with each other. People can now “Like” posts and moments of their friends on Facebook, and “Retweet” interesting ideas on Twitter. The rise of LinkedIn has also changed the conventional business connections and broadened the scope for both employers and interviewees in terms of work portfolios.

Conventional B2B, B2C interactions has gone through revolutionary changes, as well. Business can now market and advertise their product and services on social media networks and blend into the buyers’ daily life. For example, Vodafone Egypt has launched its customer service department on social media networks to answer queries real-time, 24/7, on networks including Facebook, Twitter, Instagram and Foursquare. Vodafone’s excellent customer support has earned the trust of billions of customers and became officially the largest provider in Middle East.

A social media network is truly just like a huge society with tons of people sharing ideas everywhere. With such humongous amount of information being exchanged each second, we can expect exponentially increased marketing significance, and a much competitive environment for different companies to try to win more customers over. Especially when websites like Facebook and Google are able to collect user info to provide them with personalized ads that are relevant to their background and search history. This can save tons of money for a business by directing its advertisements to only the users who has shown potential interests to its products.