1. Learning objectives:
- to understand how social and environmental goals can be aligned with economic goals;
- to appreciate the practical challenges to achieving win-win-win alignment.
2. Preparation: Consider the following articles and questions and be prepared for in-class discussion.
- Creating Shared Value, (CSV) Porter and Kramer, Harvard Business Review, Jan/Feb 2011
- Consider the Triple Bottom Line model that was popularized in the late 1990s. Summary here.
- QUESTION: How is CSV – creating shared value – similar or different from triple bottom line thinking? What are the implications for managers adopting a shared value approach?
3. Other Actions: before class tweet to the back-channel an example of an organization that you think has either been successful or unsuccessful in pursuing a CSV approach. Example: Company X: unsuccessful because sourcing policy still exploits workers: evidence = abc.
4. Additional References (optional):
Innovating for Shared Value, Pfitzer, Bockstette and Stamp, Harvard Business Review, Sept 2013. This can inform your thinking on how to innovate in a shared value context.
5. Other required actions.
For in-class exercise you need to be familiar with the following so that you can move quickly in class :
- Heineken Sustainability Report
- Apple Environmental Responsibility Page and Apple Supplier Responsibility Page
- Nike Social Responsibility
- History of Nike sourcing controversy.
- Greenpeace’s “Green My Apple” campaign targeting improvements in sustainability in electronics and audit re greener electronics.
6. Other.
- Post-class optional read: Crane, Matten et al’s 2014 California Management Review Critique of Porter & Kramer’s CSV