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Class Prep 10 – Strategy Mapping

1. Learning objectives:

  • To gain an understanding of strategy mapping
  • To apply the strategy map in a specific business situation
  • To understand the intersection between “blue ocean” strategy (BOS) tools and strategy mapping

NOTE: this class builds on the BOS tools used in class 8, and the slide deck from class 8 includes the “now” and “future” strategy map examples.

2. Preparation:

  • Read: Charting Your Company’s Future HBR, June 2002.
  • This builds on the prep for class 8, and shows how BOS tools can be used to inform strategy mapping.
  • In class we will do a strategy map exercise.