Business model choices, hybrids and fit in industry context
1. Learning Objectives: building on class 12, you will undertake more advanced activities that will enable you:
- to be able to assess different business models and the underlying strategies, and identify fundamental weaknesses and comparative strengths.
- to be able to re-design business models by taking structures from one context and combining them into a new hybrid model that provides competitive differentiated strategy.
2. Preparation
- How to design a winning business model, HBR Jan-Feb 2011, R Casadesus-Masanell & J Ricart
Library PURL link: https://go.library.ubc.ca/Jzvdf9- Q: what do you think of the “three characteristics of a good business model?” How well do they help you assess RyanAir’s strategy (in the same article? What, if any, critique do you have of this approach to testing a business model?
- Creating Value Through Business Model Innovation, MIT Sloan Management Review, Spring 2012, R Amit and C Zott. Library PURL: https://go.library.ubc.ca/MsVg7r
- Q: of the six questions about business model innovation, which do you find most appealing? Provide an example of how a specific company is or could innovate in this way. Tweet your answer to the course twitter channel with the course/section hashtag.
3. Other resources
- Disrupting beliefs A new approach to business-model innovation (1), McKinsey Quarterly, July 2015, M de Jong & M van Dijk (note, a free sign-up at McKinsey Quarterly.com gives you full text access to many good resources.)
- Q: which of the “four places to reframe” do you find most appealing, and why? Think of an example.
- eMarketplaces –Marketplace-Handbook-11-08-2015 This is a longer guide, but worth perusing, especially if you are interested in multi-sided markets and online platforms. It is a very readable synopsis that demonstrates the common characteristics and then many differences in characteristics that can inform choices in business models and strategy. Give some thought on the implications of this for transferable learning.