{"id":25,"date":"2016-11-14T18:35:47","date_gmt":"2016-11-15T01:35:47","guid":{"rendered":"https:\/\/blogs.ubc.ca\/comm486mmaster\/?page_id=25"},"modified":"2016-12-08T11:35:46","modified_gmt":"2016-12-08T18:35:46","slug":"class-prep-1-introduction","status":"publish","type":"page","link":"https:\/\/blogs.ubc.ca\/comm486mmaster\/class-prep\/class-prep-1-introduction\/","title":{"rendered":"Class Prep 01 &#8211; Introduction"},"content":{"rendered":"<p><strong>1. Learning objectives:<\/strong><\/p>\n<ul>\n<li>Course Introduction and understanding of the components, flow of the course, assignments, and expectations of students.<\/li>\n<li>Start to develop familiarity with strategy and business model identification, comparison and design.<\/li>\n<\/ul>\n<p><strong>2.\u00a0Preparation:<\/strong>\u00a0Consider the following questions and be prepared for in-class discussion.<\/p>\n<ul>\n<li>Why are you taking this course?<\/li>\n<li>How do you see this helping with\u00a0your career choices?<\/li>\n<\/ul>\n<p>Read Osterwalder&#8217;s business model canvas framework (72 low text pages &#8211; you should skim it all but focus on pages 16-41, focusing on the 9 building blocks) <a href=\"http:\/\/www.businessmodelgeneration.com\/downloads\/businessmodelgeneration_preview.pdf\" target=\"_blank\">http:\/\/www.businessmodelgeneration.com\/downloads\/businessmodelgeneration_preview.pdf<\/a>\u00a0and the canvas\u00a0<a href=\"http:\/\/www.businessmodelgeneration.com\/downloads\/business_model_canvas_poster.pdf\" target=\"_blank\">http:\/\/www.businessmodelgeneration.com\/downloads\/business_model_canvas_poster.pdf<\/a><\/p>\n<ul>\n<li>How might changes in one area of the b-model canvas impact other areas?<\/li>\n<li>How can you explain different strategies from competitors in the same industry using the b-model canvas? What sorts of things would you look for?<\/li>\n<li>How would you use the b-model canvas to explain Air Canada Tango&#8217;s failure and WestJet&#8217;s success?<\/li>\n<\/ul>\n<p><em><span style=\"color: #ff0000;\">In classes 1 and 2 we will be doing some activities focusing on the airline industry. To help you with background there are library guides on:<\/span><\/em><\/p>\n<ul>\n<li><em><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"http:\/\/guides.library.ubc.ca\/friendly.php?s=companies-A-C\/aircanada\" target=\"_blank\">Air Canada<\/a>\u00a0and, at the bottom of this AC link, on the Canadian airline industry. <a style=\"color: #ff0000;\" href=\"http:\/\/en.wikipedia.org\/wiki\/Air_Canada_Tango\" target=\"_blank\">AC Tango <\/a>&#8211; some history on a failed discount strategy from AC.<\/span><\/em><\/li>\n<li><em><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"http:\/\/guides.library.ubc.ca\/companies-s-z\/westjet\" target=\"_blank\">WestJet<\/a><\/span><\/em><\/li>\n<li><em><span style=\"color: #ff0000;\">Further info &#8211; \u00a0<a style=\"color: #ff0000;\" href=\"http:\/\/guides.library.ubc.ca\/content.php?pid=468093&amp;sid=3831995\" target=\"_blank\">searching help <\/a>on airlines<\/span><\/em><\/li>\n<li><em><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"http:\/\/en.wikipedia.org\/wiki\/Ryanair\" target=\"_blank\">Wikipedia&#8217;s RyanAir <\/a>entry is quite robust<\/span><\/em><\/li>\n<\/ul>\n<p><strong>3. Other Actions:<\/strong><\/p>\n<ul>\n<li>Review the posted syllabus (on main course content page \u2013 the home page of the course blog)<\/li>\n<\/ul>\n<p><strong>4. Additional References (optional):<\/strong><\/p>\n<ul>\n<li>REFRESHER on Strategy fundamentals. A classic in the strategy literature that many of you will have read is still worth a re-read:\u00a0<a href=\"https:\/\/go.library.ubc.ca\/z5b6cC\" target=\"_blank\">What is Strategy?<\/a> by Michael E. Porter. Harvard Business Review Nov\/Dec96, Vol. 74, Issue 6.<\/li>\n<li>Questions: what do think of the concept of striving for \u201csustainable competitive advantage?\u201d Is it equally desirable and applicable across industries? How might you connect Porter&#8217;s thinking to that of Osterwalder?<\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\">You should also look to the course Twitter back-channel #sauder486M1 (section 201) or #sauder486M2 (section 202) or #sauder486M3 (section 203)\u00a0 for relevant news stories and resources from your peers and Instructors. You are encouraged to add views on class readings, and related links with your own comments &#8211; try to add some value by comparing, contrasting, finding more supporting or refuting evidence, or an example to connect ideas.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Learning objectives: Course Introduction and understanding of the components, flow of the course, assignments, and expectations of students. Start to develop familiarity with strategy and business model identification, comparison and design. 2.\u00a0Preparation:\u00a0Consider the following questions and be prepared for<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/blogs.ubc.ca\/comm486mmaster\/class-prep\/class-prep-1-introduction\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":33675,"featured_media":0,"parent":22,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/users\/33675"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/25\/revisions"}],"predecessor-version":[{"id":335,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/25\/revisions\/335"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/22"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/media?parent=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}