{"id":26,"date":"2016-11-14T18:36:10","date_gmt":"2016-11-15T01:36:10","guid":{"rendered":"https:\/\/blogs.ubc.ca\/comm486mmaster\/?page_id=26"},"modified":"2016-12-13T10:31:33","modified_gmt":"2016-12-13T17:31:33","slug":"class-prep-2-applied-integration","status":"publish","type":"page","link":"https:\/\/blogs.ubc.ca\/comm486mmaster\/class-prep\/class-prep-2-applied-integration\/","title":{"rendered":"Class Prep 02 &#8211; Applied Integration"},"content":{"rendered":"<p><strong>1. Learning objectives:<\/strong><\/p>\n<ul>\n<li>assessing your toolkit as a basis for recombination and advanced usage;<\/li>\n<li>b-model prototyping &#8211; practice the fundamentals of strategy design;<\/li>\n<li>designing attack and defence strategies &#8211; applied exercise.<\/li>\n<\/ul>\n<p><strong>2.\u00a0Preparation:<\/strong><\/p>\n<ul>\n<li>Come with a written list of 10 important concepts or tools you&#8217;ve learned in your BCOM to-date. The b-model in context of external factors may provide you with one way of organizing factors &#8211;\u00a0<a href=\"https:\/\/blogs.ubc.ca\/comm486mmaster\/files\/2016\/11\/Osterwalder-p201-b-model-canvas-in-context-of-external-forces.pptx\">Osterwalder p201 &#8211; b-model canvas in context of external forces<\/a><\/li>\n<li><span style=\"color: #ff0000;\">In classes 1 and 2 we will be doing some activities focusing on the airline industry.\u00a0Review the airline industry material provided in the class 1 prep page.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ff0000;\">Read the article: <a style=\"color: #ff0000;\" href=\"http:\/\/www.theglobeandmail.com\/report-on-business\/international-business\/us-business\/southwest-airlines-targets-canadian-expansion\/article20493147\/\" target=\"_blank\">SouthWest Air may target Canada<\/a>: in class, you will be assigned a role as part of the SWA or Air Canada management team and will need to use the b-model canvas to design a compelling entry (SWA) or defence (AC) strategy.<\/span><\/p>\n<p><strong>3. Other Actions:\u00a0<\/strong><\/p>\n<p>Setup the software so that you can use the classroom monitors &#8211; instructions in room.<\/p>\n<p><span style=\"color: #ff0000;\">Post a news story link to the twitter back channel (optional) &#8211; for example, a company story and your view on what the strategy is and whether it is stronger or weaker.<\/span><\/p>\n<p><strong>4. Additional References (optional):<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Learning objectives: assessing your toolkit as a basis for recombination and advanced usage; b-model prototyping &#8211; practice the fundamentals of strategy design; designing attack and defence strategies &#8211; applied exercise. 2.\u00a0Preparation: Come with a written list of 10 important<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/blogs.ubc.ca\/comm486mmaster\/class-prep\/class-prep-2-applied-integration\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":33675,"featured_media":0,"parent":22,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/users\/33675"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":7,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/26\/revisions"}],"predecessor-version":[{"id":363,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/26\/revisions\/363"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/22"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/media?parent=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}