{"id":27,"date":"2016-11-14T18:36:30","date_gmt":"2016-11-15T01:36:30","guid":{"rendered":"https:\/\/blogs.ubc.ca\/comm486mmaster\/?page_id=27"},"modified":"2016-12-05T15:25:00","modified_gmt":"2016-12-05T22:25:00","slug":"class-prep-3-transient-advantage","status":"publish","type":"page","link":"https:\/\/blogs.ubc.ca\/comm486mmaster\/class-prep\/class-prep-3-transient-advantage\/","title":{"rendered":"Class Prep 03 &#8211; Transient Advantage"},"content":{"rendered":"<p><strong>1. Learning objectives:<\/strong><\/p>\n<ul>\n<li>to understand how mission, vision, goals, strategies and tactics inter-connect, and how to define them and use them together.<\/li>\n<li>to address the concept of &#8220;sustainable competitive advantage&#8221; and explore the implications of &#8220;transient advantage&#8221; and pro-active redesign of business models and strategy.<\/li>\n<\/ul>\n<p><strong>2.\u00a0Preparation:<\/strong>\u00a0Consider the following \u00a0articles and questions and be prepared for in-class discussion.<\/p>\n<ul>\n<li><a href=\"http:\/\/ezproxy.library.ubc.ca\/login?url=http:\/\/web.a.ebscohost.com\/ehost\/detail\/detail?vid=1&amp;sid=27919180-717b-4d03-94b6-5a6ed2d4441f%40sessionmgr4002&amp;hid=4214&amp;bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl\" target=\"_blank\">Transient Advantage:<\/a> HBR, June 2013 (The End of Competitive Advantage), by Rita McGrath.\u00a0(You should be familiar with searching and finding articles in journals in the library database. Please find in the<a href=\"http:\/\/resources.library.ubc.ca\/branchlist\/lam\/\" target=\"_blank\"> library database under \u201cB\u201d<\/a> for Business Source Complete -BSC. <strong>If you are off-campus you will need to make sure your VPN is enabled<\/strong>. From BSC search for the <a href=\"http:\/\/web.a.ebscohost.com.ezproxy.library.ubc.ca\/ehost\/command\/detail?sid=304d2170-c22d-4240-aa3a-ba60203835bd%40sessionmgr4001&amp;vid=9&amp;hid=4212&amp;bdata=JmxvZ2luLmFzcCZzaXRlPWVob3N0LWxpdmUmc2NvcGU9c2l0ZQ%3d%3d#db=bth&amp;jid=HBR\" target=\"_blank\">journal \u201cHarvard Business Review\u201d and you will see all issues by year<\/a> \u2013 navigate to the year, month and title, as provided. \u00a0If you are having trouble with this then check with a peer or librarian &#8211; you need to read this BEFORE class.)\n<ul>\n<li>Questions: what do you think of McGrath\u2019s contention that Competitive Advantage is no longer achievable? What are the implications for managers working on strategy?<\/li>\n<li>TWEET using the course hashtag an example of a company where you see competitive advantage being configured. See example in course twitter feed.<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/ezproxy.library.ubc.ca\/login?url=http:\/\/web.a.ebscohost.com\/ehost\/detail\/detail?vid=1&amp;sid=7ca3374c-7f99-42c8-868c-40cb91231a66%40sessionmgr4004&amp;hid=4214&amp;bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl\" target=\"_blank\"><span style=\"text-decoration: underline;\">Building Your Company&#8217;s Vision<\/span><\/a>, HBR, Sept-Oct 1996, Collins and Porras. There was some confusion on c2 about how mission, vision, goals and strategies inter-connect. We&#8217;ll revisit this in class 3 and you need this article content for preparation.\n<ul>\n<li>Questions: how are &#8220;mission&#8221; and &#8220;vision&#8221; explained in this article? TIP: look to chart on p67 and be prepared to do a bit of translation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>3. Other Actions:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff0000;\">Tweet to course back channel.<\/span><\/li>\n<li>Be familiar with projecting wireless to monitors in learning lab.<\/li>\n<\/ul>\n<p><strong>4. Additional References (optional):<\/strong><\/p>\n<p>These should be refreshers, but if you are not familiar with them, please review.<\/p>\n<p><a href=\"https:\/\/go.library.ubc.ca\/z5b6cC\" target=\"_blank\"><span style=\"text-decoration: underline;\">What is Strategy<\/span>?<\/a> by Michael E. Porter. Harvard Business Review Nov\/Dec96, Vol. 74, Issue 6.<\/p>\n<ul>\n<li>Questions: what do think of the concept of striving for \u201csustainable competitive advantage?\u201d Is it equally desirable and applicable across industries?<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Porter\u2019s Generic Strategies<\/span>: \u00a0<a href=\"http:\/\/www.quickmba.com\/strategy\/generic.shtml\" target=\"_blank\">http:\/\/www.quickmba.com\/strategy\/generic.shtml<\/a><\/p>\n<ul>\n<li>Question: can you think of examples of companies (or one of their brands) that fit for each of the four quadrants?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>1. Learning objectives: to understand how mission, vision, goals, strategies and tactics inter-connect, and how to define them and use them together. to address the concept of &#8220;sustainable competitive advantage&#8221; and explore the implications of &#8220;transient advantage&#8221; and pro-active redesign<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/blogs.ubc.ca\/comm486mmaster\/class-prep\/class-prep-3-transient-advantage\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":33675,"featured_media":0,"parent":22,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/users\/33675"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/27\/revisions"}],"predecessor-version":[{"id":331,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/27\/revisions\/331"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/22"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/media?parent=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}