{"id":50,"date":"2016-11-14T18:40:58","date_gmt":"2016-11-15T01:40:58","guid":{"rendered":"https:\/\/blogs.ubc.ca\/comm486mmaster\/?page_id=50"},"modified":"2016-12-08T15:12:07","modified_gmt":"2016-12-08T22:12:07","slug":"class-prep-16-sustainability-creating-shared-value","status":"publish","type":"page","link":"https:\/\/blogs.ubc.ca\/comm486mmaster\/class-prep\/class-prep-16-sustainability-creating-shared-value\/","title":{"rendered":"Class Prep 16 &#8211; Sustainability &#038; Creating Shared Value"},"content":{"rendered":"<p><strong>1. Learning objectives:\u00a0<\/strong><\/p>\n<ul>\n<li>to understand how social and environmental goals can be aligned with economic goals;<\/li>\n<li>to appreciate the practical challenges to achieving \u00a0win-win-win alignment.<\/li>\n<\/ul>\n<p><strong>2.\u00a0Preparation:<\/strong>\u00a0Consider the following \u00a0articles and questions and be prepared for in-class discussion.<\/p>\n<ul>\n<li><a href=\"https:\/\/go.library.ubc.ca\/42m2sC\" target=\"_blank\">Creating Shared Value<\/a>, (CSV) Porter and Kramer, Harvard Business Review, Jan\/Feb 2011<\/li>\n<li>Consider the Triple Bottom Line model that was popularized in the late 1990s. <a href=\"http:\/\/en.wikipedia.org\/wiki\/Triple_bottom_line\" target=\"_blank\">Summary here<\/a>.\n<ul>\n<li>QUESTION:\u00a0How is CSV &#8211; creating shared value &#8211; similar or different from triple bottom line thinking? What are the implications for managers adopting a shared value approach?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>3. Other Actions:\u00a0<\/strong>before class tweet to the back-channel an example of an organization that you think has either been successful or unsuccessful in pursuing a CSV approach. Example: Company X: unsuccessful because sourcing policy still exploits workers: evidence = abc.<\/p>\n<p><strong>4. Additional References (optional):<\/strong><\/p>\n<p><a href=\"http:\/\/web.b.ebscohost.com\/ehost\/detail\/detail?vid=6&amp;sid=0a2dea99-cff5-4b0b-a490-45dce71f1b1c%40sessionmgr114&amp;hid=118&amp;bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&amp;AN=89716240\" target=\"_blank\">Innovating for Shared Value<\/a>, Pfitzer, Bockstette and Stamp, Harvard Business Review, Sept 2013. This can inform your thinking on how to innovate in a shared value context.<\/p>\n<p><strong>5. Other required actions.<\/strong><\/p>\n<p>For in-class exercise you need to be familiar with the following so that you can move quickly in class :<\/p>\n<ul>\n<li><a href=\"\/\/www.sustainabilityreport.heineken.com\/empower\/heineken-cares\/index.html\" target=\"_blank\">Heineken Sustainability Report<\/a><\/li>\n<li><a href=\"https:\/\/www.apple.com\/ca\/environment\/\" target=\"_blank\">Apple Environmental Responsibility Page<\/a>\u00a0and <a href=\"https:\/\/www.apple.com\/supplier-responsibility\/empowering-workers\/\" target=\"_blank\">Apple Supplier Responsibility Page\u00a0<\/a><\/li>\n<li><a href=\"http:\/\/www.nikeresponsibility.com\/\" target=\"_blank\">Nike Social Responsibility<\/a><\/li>\n<li><a href=\"https:\/\/web.stanford.edu\/class\/e297c\/trade_environment\/wheeling\/hnike.html\" target=\"_blank\">History of Nike sourcing controversy.<\/a><\/li>\n<li>Greenpeace&#8217;s\u00a0<a href=\"http:\/\/www.greenpeace.org\/international\/en\/news\/features\/greening-of-apple-310507\/\" target=\"_blank\">&#8220;Green My Apple&#8221;<\/a>\u00a0campaign targeting improvements in sustainability in electronics<a href=\"http:\/\/www.greenpeace.org\/international\/en\/campaigns\/detox\/electronics\/how-the-companies-line-up\/\" target=\"_blank\">\u00a0and audit<\/a>\u00a0re greener electronics.<\/li>\n<\/ul>\n<p><strong>6. Other.<\/strong><\/p>\n<ul>\n<li>Post-class optional read: <a href=\"https:\/\/go.library.ubc.ca\/FvkP8T\" target=\"_blank\">Crane, Matten et al&#8217;s 2014 California Management Review Critique<\/a> of Porter &amp; Kramer&#8217;s CSV<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Learning objectives:\u00a0 to understand how social and environmental goals can be aligned with economic goals; to appreciate the practical challenges to achieving \u00a0win-win-win alignment. 2.\u00a0Preparation:\u00a0Consider the following \u00a0articles and questions and be prepared for in-class discussion. Creating Shared Value,<span class=\"ellipsis\">&hellip;<\/span><\/p>\n<div class=\"read-more\"><a href=\"https:\/\/blogs.ubc.ca\/comm486mmaster\/class-prep\/class-prep-16-sustainability-creating-shared-value\/\">Read more &#8250;<\/a><\/div>\n<p><!-- end of .read-more --><\/p>\n","protected":false},"author":33675,"featured_media":0,"parent":22,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-50","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/50","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/users\/33675"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/50\/revisions"}],"predecessor-version":[{"id":340,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/50\/revisions\/340"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/pages\/22"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/comm486mmaster\/wp-json\/wp\/v2\/media?parent=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}