thoughts on making the world a better place

Green Laundry Innovation

After various discussions in class, one of the areas I realized that I could change in my own life to be more sustainable is laundry – using cold water, green detergents and reducing the use of my dryer by hanging clothes. The average American family of 4 uses over 1000 litres of water per day, with 21% going towards laundry, so these small, individual habit changes add up.

However, changing my laundry habits still felt like it had such a small impact – for example hotels and hospitality businesses make up 15% of all US commercial water use, with laundry being one of the top causes. After our class discussion about products as services I wondered if it could be applied to laundry and scaled to have a much wider impact. I was happy to learn about Xeros Cleaning Technologies, which is working to make this a reality.

Xeros offers a laundry service that includes their proprietary technology, installation, training, monitoring, detergent, and recycling. They use recyclable polymer beads with detergent that help pull stains off fabric and uses only 1/6 of the water used by traditional equipment. They currently offer these services to hotels and industrial laundry businesses – so far it has helped hotels to cut their water usage by more than 1 million gallons per year. What stood out to me was that they could help lower their operating costs by up to 50%, and they also offer to provide marketing support to communicate a business’s sustainability strategy to customers. Their full service model helps hospitality organizations to make a smooth transition to a more sustainable option and lowers the risk of adoption. In addition, the product-as-a-service model allows Xerox to control the recycling process of their chemicals and polymer beads in order to keep their product sustainable.

To me this was such a great example of adapting everyday product to be a service, executed in such a high quality way that adoption of sustainability makes perfect business sense. It will be interesting to see where the company goes next and how the cleaning industry will continue to innovate to become more sustainable.

Other Sources

GreenBiz

« »

Spam prevention powered by Akismet