I was scrolling the Tourism British Columbia website when I came across a promotional YouTube video they made. It was titled ‘British Columbia: An all-season destination'(https://www.youtube.com/watch?v=bsI7WXQda9w&feature=player_embedded).
Up until this point I haven’t put too much thought into how our west-coast province was perceived by ‘outsiders’. Do they see the simple things that we take for granted, like our great coast line, rivers, vineyards and even our nightlife or are those bypassed by thoughts of B.Cs mountains and the recent Winter Olympics that forced everyone in the WORLD to think of BC as a place of snow(even though we had next to none)?
The video I posted above tells us that those at tourism B.C believe the latter. Why else would their pitch be that we are ‘An all-season destination’? The aftermath of the Olympics left our province with the choice of continuing to market us as a winter destination, or to attempt to show the world that that is only a small chunk of what makes British Columbia “the most beautiful place on earth”.
The video that was made has the right idea, it shows everything from whale watching to mountain biking, from dinners on beaches to mother nature, but I feel that this one is too long. I did see that in commercials they shortened it down to 20-30 second clips. Definitely an A- from overall.
PCEEEEEE