Nov
24
Starbucks Creates Jobs For The U.S.A
Posted by: connorwilson | November 24, 2011 | Leave a Comment
Starbucks, a company known for putting many small family owned coffee shops out of business, last week posts a program to raise funds for American Small businesses. In an interview with AOL, Starbucks CEO Howard Schultz brought up concerns towards the unemployment crisis in the United States, creating the reasoning behind his program.
The campaign relies on marketing tactics first seen in the “LiveStrong” Efforts by Lance Armstrong-creating coloured wristbands with hope they catch on the same way as Live Strong did years ago. Starting November 1st, customers of Starbucks will be able to purchase 5$ bands along with their beverages, woven in red, white and blue with a scripture saying “indivisible” on an attached metal charm. With the emphasis on the bands being made in the USA, the money from these bands not only contributes to the national problem, but also creates jobs in the production of the bracelets alone.
Though the story about this being a marketing technique to give the customer incentive to enter their store to begin with is not proven, one can still make assumptions that a multinational company such as Starbucks would do something like this.
Indivisible Band