Coca-Cola, globally known for its ionic red labeled cans is ditching its past outfit for a new “white suit” as a part of a fundraising campaign to protect the polar bear’s Arctic habitat. Coca-Cola will be inverting its labels to a white can with red writing starting the month of November. The fundraising program is a partnership between the World Wildlife Fund and Coca-Cola, and will call upon all consumers of the re-invented cola to donate 1$ via a simple text message.

In this period, Coca-Cola will be manufacturing more than 1.4 Billion white Coke cans for the campaign; and will be effecting all Coke, Diet Coke, Coke Zero, Sprite, Nestea and Minute Maid products. Coca-Cola is committed to raising up to $3 million between November and March 2012 off of donation alone, with an addition matched $1 million dollar donation by the Arctic Home Campaign.

These types of marketing have been seen before by large corporations such as Coca-Cola, where the company actually jumps profits due to the new design and appeal which is created. Speculations can be made that Coca-Colas CEO is more concerned with their companies well being rather than the claimed “Polar Bear” reserves.

For more information on the campaign, please visit the Arctic Home webpage

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