Author Archives: Conrad Chan

Hold Onto Your Straws! Here Comes Pepsi NEXT

  After reading the article on “Hold Onto Your Straws! Here Comes Pepsi NEXT”  on brand channel, I was surprised that Pepsi finally decided to produce a new product to compete with Coca Cola. It seemed like Pepsi and Coke have … Continue reading

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Cravings for Apple

After reading Jacqueline Chen’s blog post on Apple, it got me thinking of how Apple is ahead of their competitors. There isn’t another company that has the publicity and lineups that Apple has when a new product is launched. The marketing … Continue reading

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TOMS One for One Movement

  After reading’s Tiffany Pai’s blog post about TOMS Shoes, I thought of their campaign “One for One Movement” in which every time a customer buys a pair of TOMS shoes, the company will donate a pair of shoes to … Continue reading

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Zara’s Marketing Strategy

  The fashion company Zara has a marketing strategy that is quite unique. Zara only spends about 0.3% of their revenue on promotion. This would be the reason Zara does not appear on television or poster advertisements. Zara focuses heavily … Continue reading

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Greatest Lesson Learned in Comm 299

Throughout the year, Comm 299 has helped me develop my public speaking skills, resume and cover letter skills, interview skills as well as networking skills. The public speaking half of the year allowed me to be more confident while speaking … Continue reading

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Greatest Lesson Learned From Someone Else

Throughout our one and only life time, we learn many lessons. These lessons can be taught from school, parents, friends or even random strangers. I was given the opportunity to attend the Me Inc Conference held at Four Seasons Hotel. … Continue reading

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Genetically Modified Foods

Article 1: http://business-ethics.com/2010/09/13/why-genetically-modified-foods-are-not-labeled-in-u-s/ Article 2: http://www.ideaconnection.com/solutions/7098-Unsafe-genetically-modified-food.html Genetically modified foods are products that have been mixed with other genes from another species to produce a final product that carries specific characteristics. For example, nut genes were spliced into soybeans in 1996 … Continue reading

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