Article: http://blogs.wsj.com/digits/2013/11/14/twitter-extends-ad-platform-for-small-businesses/
In the article above, Twitter has been reported to have expanded advertising on its platform beyond large companies but also to small businesses in the UK and Canada. While this was done so as to increase Twitter’s international revenue, this has also opened up doors of change in the marketing world, where small businesses now have a bigger chance in promoting their name and the utilization of social media. While this is good news for the previously neglected “small fry”, we must keep in mind the “balance of social media”. As mentioned in a second article, there is need for businesses to “rethink their social media strategies” beyond that of recognizing the “growing importance” of social media, in avoidance of “privacy concerns and media clutter”. As we have learnt in class, I believe there is a need for integration of market research in that companies need to identify when they might be crossing the line with overly aggressive marketing tactics that might have adverse effects on consumers that will backfire on their intended results; as explained in the article, “at the end of the day, social media is only valuable if it’s aligned to the company strategy”.
Recent Comments