mɑrkətɪŋ

UN Woman, a United Nations organization for gender equality and women’s empowerment, had recently released some powerful images of real suggested autocomplete searches on Google regarding sexism in the world today.

The message conveyed is loud and clear: gender inequality is still prominent in some parts of the world. Women are commonly discriminated against and viewed as inferior.  The suggested search bars are placed over the women’s mouths, depicting the lack of liberty and helplessness many women experience today, as they are disregarded and silenced of their rights.

Obviously, I went ahead and did some googling myself and found the results in my suggested search bar were identical to the ones in the images. As a woman living in where I believe is a fairly gender-equal city, it is upsetting to see that women in other countries lack the basic civil freedom we have.

This is a brilliant marketing idea as it incorporates a company that everyone is familiar with — the most popular search engine on the internet. The usage of Google allows for the ad to target a broad range of people, as people are bound to check if these suggested search results are, in fact, real. This would allow the public to feel the effect of the message on a much more personal level. Not only is this a creative way to reach out to people, it also creates a huge impact on people as the results emphasize the severity of many sexist beliefs. Such a touching and unique advertisement is sure to bring awareness to everyone and will hopefully work to eliminate gender inequalities.

Source: http://newsfeed.time.com/2013/10/18/new-ad-campaign-uses-popular-search-terms-to-show-how-the-world-really-feels-about-women/