Mercedes Benz – every man’s dream. This poster uses the slogan “Even cars need a hero” to distinguish the new Mercedes from all other cars. They set themselves on top of the hill which gives consumers an impression of the fine quality and high level of superiority over non-mercedes. It puts an emphasis on the elegance of the car with the black background, shiny body with perfect curve. The key to success in designing an advertisement for any product is to be able to project the quality of the products and set themselves apart from other substitutes as the same time. It is the value that customers care the most. This advertisement does a superb job in showing off their quality, their design, and their value.