This is a YouTube video of Maui Solomon titled “Managing cultural commodification from an Indigenous Perspective.” In this video Maui discusses the commodification of Indigenous cultural images; he states that Indigenous Peoples are asking for respect and reciprocity and consent when it comes to using cultural images, whether it is for commercial use or not and regardless of whether consent is given or not; it is “their right to say yes or no” and respect should follow that decision. Maui emphasizes that Indigenous Peoples are not “exempt from the ethical requirements concerning the use of cultural images,” and highlights that if members of Indigenous communities are not exempt from this process then others’ should not be as well.